Wildly
Playful snack packaging designed to stand out on crowded shelves and grab attention instantly.
Service
Label Design
Year
2024
Timeline
2 Weeks
Client
Nomad
Project overview
Nomad, a snack brand launching their first product line, needed label designs that could compete with established players. Their target audience was younger, adventurous, and drawn to bold, playful visuals rather than traditional snack packaging. We designed a label system that balanced fun with clarity, making ingredients and branding easy to read at a glance. Speed mattered too, since Nomad had a tight retail deadline, so the entire process moved quickly without sacrificing quality.
Project process
We kicked off with a rapid discovery session, understanding Nomad's flavors, audience, and retail timeline before starting design work. Initial label concepts were sketched digitally, testing color combinations and illustration styles that felt playful yet premium. After one round of feedback, we finalized the chosen direction and adapted it across all five flavor variants. Print-ready files were delivered alongside mockups, giving Nomad everything needed to move straight into production and packaging.
Final result
Nomad hit their retail deadline with labels that immediately differentiated them from competitors on crowded snack shelves. Early sales data showed strong performance, with buyers specifically citing the packaging as a reason for stocking Nomad's products. Social media response was equally strong, with customers sharing photos of the packaging unprompted across platforms. Nomad has since expanded their flavor lineup, using the same label system as their brand foundation.
