Lumen
Minimal candle packaging crafted to feel calm, elevated, and worthy of gifting occasions.
Service
Packaging Design
Year
2024
Timeline
3 Weeks
Client
Solace
Project overview
Solace, a home fragrance brand, wanted packaging that reflected the calm, elevated experience of their candles. Their previous packaging felt inconsistent with the premium pricing, creating a disconnect between product quality and presentation. We designed a minimal, gift-ready packaging system using texture and restraint to communicate luxury without unnecessary decoration. The brief emphasized unboxing experience, since gifting was a major part of Solace's customer purchasing behavior and retention strategy.
Project process
We began by unboxing competitor products, identifying gaps Solace could fill with a more refined packaging approach. Concepts explored different box structures, materials, and finishes, prioritizing tactile quality alongside strong shelf presence. After narrowing to one direction, we refined dieline details, typography placement, and finishing touches like foil stamping. The final deliverables included production files, unboxing sequence mockups, and packaging guidelines for future product lines.
Final result
Solace's new packaging launched just before the holiday season, aligning perfectly with their highest gifting sales period. Customers frequently highlighted the unboxing experience in reviews, directly contributing to increased gift purchases and referrals. The premium feel of the packaging supported a price increase without any noticeable drop in conversion rates. Solace now uses this packaging as their standard across all future candle and home fragrance releases.
