Roast
Bold coffee branding built to capture attention and reflect the founder's craft-first philosophy.
Service
Brand Identity
Year
2025
Timeline
4 Weeks
Client
Ember
Project overview
Ember, a specialty coffee roaster, needed a complete brand identity to match the quality of their beans. Their previous visuals felt inconsistent and didn't reflect the craft, care, and story behind every roast. We were brought in to build a bold, warm identity system that could scale across packaging, signage, and digital touchpoints. The goal was a brand that felt handmade yet professional, standing confidently next to established roasters on shelf and online alike.
Project process
We started by immersing ourselves in Ember's roasting process, sourcing story, and founder's vision for the brand's future. From there we developed a moodboard, typography direction, and color palette rooted in warmth, craft, and authenticity. Three logo directions were presented, refined based on feedback, then extended into a full identity system. The final phase involved building brand guidelines, packaging mockups, and digital assets, ensuring consistency across every future touchpoint Ember would use.
Final result
Ember's new identity rolled out across packaging, social media, and their flagship store within six weeks of launch. The rebrand generated noticeably stronger engagement online, with customers frequently mentioning the new look in reviews and social posts. Wholesale inquiries increased as cafes recognized Ember's visual consistency and professionalism, opening doors to larger retail partnerships. The identity system now guides every new product Ember releases, keeping their growing brand cohesive.
